Vacation® x Polaroid™ is a speculative collaboration campaign developed as a creative direction and brand strategy project inspired by nostalgia, flash photography, and the moments after a long beach day. Built around a limited-release version of Vacation’s After Sun Gel, “Photo Finish Edition” explores the ritual of getting ready after the beach before dinner, drinks, and inevitably, photos. The campaign was designed within Vacation’s existing brand world, combining immersive storytelling, launch creative, and experiential concepts to position after-sun care as part of the summer memory-making process itself.