Marketing & content strategy
Burlington Country Club
03. /When I started working with Burlington Country Club, the goal was to attract a younger demographic and increase membership inquiries. I developed a full-funnel marketing strategy across content and social, building their online presence from the ground up while also supporting a website redesign and implementing a CRM system to improve how inquiries were captured and converted.
The Results:
50% increase in membership inquiries (YoY)
Waitlist generated for intermediate membership
458K+ top-performing video
Consistent 6–15% engagement rates
Social presence built from zero
Graphic Design
A selection of graphic designs created for use across Instagram, TikTok, and Facebook platforms.
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Marketing Systems & Conversion
Alongside content and social strategy, I supported key marketing initiatives designed to convert interest into membership.
This included designing a monthly digital advertisement for Jersey Man Magazine (see left), aligning creative direction with the club’s positioning to attract a more targeted audience.
I also supported the club’s website redesign and implemented a HubSpot CRM system, where I developed a more structured approach to capturing inquiries, engaging leads, and tracking where potential members were in the decision process. This included designing email workflows to support follow-up and ongoing communication.