Ashley Simmons is a NJ and NYC-based wedding photographer known for her documentary approach, capturing honest, unscripted moments with intention and care. While her business was already generating inquiries through Instagram, she didn’t have the time to consistently show up in a way that reflected her brand. She needed a more structured approach to her content, and someone who could understand her perspective and translate it into something cohesive and intentional. I developed a full content strategy and planned out her content, defining direction, designing graphics, refining imagery, and writing all captions to ensure consistency across both visuals and messaging. The result was a more aligned and intentional content presence that supported both clarity and consistency across her platform.