Havéa is a coastal luxury beauty brand built around the idea that clean products should still deliver real, high-performance results. The brand balances minimal, elevated aesthetics with formulas designed to actually improve the hair over time. She came to me looking for a more cohesive and intentional approach to her content, with stronger alignment between the brand’s positioning and how it was being presented visually.

Beginning in April 2026, I developed a full content strategy and led monthly planning and production for the brand’s social presence. From May through August 2026, I directed and produced Havéa’s social content, including in-studio and outdoor shoots, creative direction, graphic design, photography and video, editing, copywriting, and monthly content planning. During this period, Havéa’s Instagram audience grew from 2,682 to 5,225 followers, a 95% increase. The result was a more refined and cohesive content presence that better reflected the brand’s identity across its platforms.