Havéa is a coastal luxury beauty brand built around the idea that clean products should still deliver real, high-performance results. The brand balances minimal, elevated aesthetics with formulas designed to actually improve the hair over time. She came to me looking for a more cohesive and intentional approach to her content, with a stronger alignment between the brand’s positioning and how it was being presented visually. I developed a full content strategy and continue to lead monthly planning and production, including in-studio and outdoor shoots that reflect the brand’s coastal direction. This includes defining content direction, designing graphics, capturing and editing content, and writing captions to ensure consistency across both visuals and messaging. The result is a more refined and aligned content presence that better reflects the brand’s identity across its platforms.