This self-directed brand shoot was created to establish a more refined, editorial visual direction for Mental Media, the LLC I operate under for my independent creative and marketing work. I concepted and produced the shoot from start to finish, developing the visual direction, styling, shot list, poses, and references ahead of the shoot. While modeling, I self-directed each shot by referencing the planned imagery and directing the framing and composition. I then handled the full post-production process, including image selection, editing, and retouching, carrying the creative direction through to the final imagery.