Tre Sorelle is a new coastal-inspired salon founded by sisters Paula and Emily. Ahead of the salon opening, I worked with the founders to develop the content and social rollout that would introduce the brand, build anticipation, and begin establishing its presence online.

I planned and produced the launch shoot, including brand photography and social-first photo and video, then developed the launch content calendar from concept through execution. The project included graphic design, copywriting, content planning, photo and video editing, and sequencing the rollout from the initial teaser through the salon announcement, founder introductions, and brand reveal.

The launch was intentionally developed in phases to align with the salon's buildout. Phase One introduced the brand and its founders, while Phase Two will document the physical space and continue the launch as construction progresses.