After undergoing a major rebrand and salon redesign, Shauna wanted content that would complement her professional brand photography with a more natural and approachable social presence. I created a series of iPhone-filmed reels that showcased her services, including cuts, color, and extensions, in a way that felt authentic to both her audience and updated brand aesthetic. The goal was to create content that felt polished without losing the everyday, relatable quality that performs well on social media. The final content library helped bring balance to the brand’s online presence, integrating seamlessly with her professional photography while creating a stronger sense of connection and consistency across platforms.