I initially worked with Glow Beauty Hair to create launch content for their smoothing brush, with the goal of developing elevated, natural visuals that complemented their in-house ecommerce photography and supported the product launch across social media. I produced a full suite of photo and video content using both iPhone and digital camera formats, combining polished visuals with a more lifestyle-driven approach that aligned with the brand’s aesthetic and audience. Following the launch, I partnered with the brand again on a campaign for their mini brushes, continuing to create content that diversified their social presence while maintaining a cohesive visual direction across platforms.