Content Strategy & Organic Growth
Chrissy Marie Photo Co.
06. /Chrissy, a wedding and engagement photographer, wanted to expand beyond social media and build a more intentional content ecosystem that would support visibility, website traffic, and long-term audience growth while preserving the elevated and emotional storytelling her brand is known for.
What began with Pinterest strategy and blog writing evolved into broader content support across platforms, including Instagram content planning and creative direction. Together, the work focused on creating a more connected experience across search, social, and website content to support discovery at multiple touchpoints while maintaining a cohesive brand presence.
Pinterest Marketing & Blog Content
Pinterest was approached as more than a social platform. The strategy focused on creating long-term discoverability by pairing search-led Pinterest content with SEO-informed blogs designed to support website traffic and audience growth. Rather than treating each channel separately, blog content was developed to create destinations for discovery and extend the lifespan of the visual content being shared.
To support this strategy, I wrote and optimized more than 70 blogs published across the website, creating a library of evergreen content designed to attract couples actively searching for wedding and engagement inspiration. Within three months, the strategy generated over 100K monthly Pinterest impressions that translated into website traffic and inquiries. Nearly a year after ending Pinterest management, the content continues to maintain close to 200K monthly impressions through search-led discovery.
Content Strategy & Account Management
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Instagram support focused on maintaining a consistent and intentional presence while reducing the day-to-day demands of execution. The approach balanced structure with flexibility, creating content that felt elevated and aligned without losing the authenticity that already existed within the brand.
I managed the account directly, leading content planning, scheduling, and publishing while overseeing execution across the platform. This included curating imagery, writing captions and alt text, editing reels, selecting audio, and organizing the content calendar to create a cohesive experience across the feed.
Client Love
“Mackenzie is a dream to work with. She is detailed, professional, and kind. She puts her whole heart into work and makes you feel like the most important person she is working with. She helped me with Pinterest Management and blogging. She kept my account growing, and both Pinterest and blogging have driven traffic to my website. I am so impressed with Mackenzie and she has been such a valuable part of my business growth strategy.”